01 — Project details
ACK, India’s leading English-language children's media and entertainment company, sought to grow its flagship magazine, Tinkle, through innovative brand management, marketing strategies, and revenue-generating partnerships. The focus was on increasing engagement across traditional and digital platforms while driving sustainable growth in subscriptions and branded content.
02 — My approach
Brand Management: Oversaw the end-to-end management of Tinkle, ensuring alignment with brand values and audience expectations. Developed strategies to enhance brand visibility and engagement among children and parents.
Marketing & Business Strategy: Designed and implemented a B2B2C marketing approach, blending product strategy with creative business development efforts to maximize reach and revenue.
Partnerships & Revenue Growth: Built strategic partnerships with leading brands like Uber, Kellogg’s, and Johnson & Johnson, resulting in increased branded content opportunities and earned media value.
Budget Management: Collaborated with production teams to optimize product development budgets, ensuring cost efficiency while maintaining high-quality standards.
We Increased digital branded content revenue by 50% in 9 months working with brands like Visa, Uber, Kelloggs, Johnson & Johnson.
$500,000
earned media generated through strategic partnerships
+21%
year-on-year growth in subscriptions
+36
issues of Tinkle edited and produced