01 — Project details
Blanc Labs, a B2B tech consulting and services company, specializes in serving mid-market financial services firms across Canada. As the marketing team, our efforts focused on increasing brand visibility, driving web traffic, and enhancing customer engagement through organic and paid channels, flagship events, and robust content creation strategies.
We managed to achieve an 80% increase in organic search traffic compared to same period the previous year.
02 — My Role
Rebuilt and relaunched the company website with new brand identity
Developed and implemented comprehensive SEO strategy
Created data-driven paid media campaigns across PPC and display networks
Produced strategic content including videos, case studies, and blog posts
Aligned all content with buyer journey stages
Organized and ran workshops and panel events
Created marketing plans with clear, measurable goals
Built reporting systems to track campaign effectiveness
Provided data-driven recommendations for continuous improvement
Managed all performance monitoring and stakeholder communication
Articles and Case Studies we created
+175%
increase in unique visitors compared to the same period the previous year
#2
on search engine results page (SERP) for business-related keywords in Canada
20%
increase in event attendee satisfaction scores
22.7%
open rate for newsletters, well above the industry average of 17%
