01 — Project details
WealthRocket, a B2C Canadian personal finance website owned by resulta, sought to establish itself as a trusted resource for personal finance advice. The goal was to drive organic traffic, improve content quality, and create a seamless user experience through strategic content management and SEO practices.
02 — My role
Content Strategy: Managed the editorial calendar and ensured timely rollout of keyword-optimized articles that aligned with the brand’s voice and audience needs.
Team Leadership: Supervised a team of six freelance content writers, providing clear guidelines and regular feedback to maintain high content quality.
SEO Optimization: Conducted on-page and off-page SEO audits, identified keyword gaps, and performed competitor analyses to refine and enhance evergreen content.
Content Production: Wrote, edited, and uploaded engaging, keyword-rich content designed to improve search rankings and resonate with readers.
The team produced 24 articles each month. That's 288 articles in a year—before AI.
6
the team of freelance content writers that I managed
12
articles released every fortnight